A case study of program-type diversity in Japanese evening television

Oba, G

Theories concerning Demands for Diverse ProgrammingAttitude toward and Change in Television ViewingProgram-type Diversity in Japanese TelevisionResearch Questions and MethodologyResearch MethodProgram-type CategoriesSample NetworksCodingMeasurement and AssessmentHorizontal DiversityVertical DiversityOverall DiversityConclusion and Discussion

Keio Communication Review

Keio University

26

http://ci.nii.ac.jp/naid/110000937181
http://ci.nii.ac.jp/ncid/AA00266091
http://koara.lib.keio.ac.jp/xoonips/modules/xoonips/detail.php?koara_id=AA00266091-20040300-0101