The main findings of the study are as follows.First
interviews with entrepreneurs in five publicly traded companies revealed three styles of discovering new markets: (1) a style that responds to customers' (including their own) questions
requests
and complaints; (2) a style that rebels against existing industries; and (3) a vision-driven style that looks at trends in terms of future big-picture changes.Second
we conducted interviews with the Bed and Craft lodging business in Inami
Nanto City
Toyama Prefecture
and summarized its development in the "Chronicle of Events
" analyzing it as a specific process of effectuation
and clarifying that the construction and reconstruction of one's own identity plays a major role. In addition
it was clarified that the construction and reconstruction of one's own identity plays a major role.
