Global Marketing in tha Japanese electric Industry

Japan Society for the Promotion of Science

Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)

KONDO Fumio
WAKABAYASHI Yasunaga
HIKINO Takashi

Grant-in-Aid for Scientific Research (C)

https://kaken.nii.ac.jp/file/KAKENHI-PROJECT-23530536/23530536seika.pdf
https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-23530536

This research is that the success of the global marketing clarified how it is important that global marketing satisfies the middle class in an emerging market by making investigation about Panasonic Co. and Son in China
 ASEAN and India.Although both of these companies entered in advance emerging countries
 they could not satisfy consumers in emerging countries. Because they made use of advanced country's marketing strategy
 Sumsung Co. and LG Co. in Korea took replace Panasonic Co. and Sony Co.as a leader. Now they are trying to reconstruct the marketing for the consumers in emerging country.