Kyoto Brand Marketing Strategy in cooperation with tourism
 commerce
 and traditional crafts industry.

Japan Society for the Promotion of Science

Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)

WAKABAYASHI Yasunaga

Grant-in-Aid for Scientific Research (C)

https://kaken.nii.ac.jp/file/KAKENHI-PROJECT-22530451/22530451seika.pdf
https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-22530451

Creation of a regional brand is to be regarded socially constitutive as well as corporate brand. At the same time
 the regional brands control subject is ambiguous different from the corporate brand. Stakeholders are a number of local brands.And in that it was recommended to model the regional brands that are based on this.On the basis of such a model
 I was examined: An ambivalent relationship in tourism; Dual nature of the Kyoto commercial; Advocacy and denial of tradition; Innovation of union members participation of local Co-op; Strengthening Self-Identity Through Social Media.It should be noted
 I am working a compiled towards the book publishing (unpublished).